Marketing, the list is quite long and exhaustive - Marketing, Advertising, Communications, PR, CRM and what not... one new addition is Digital Marketing.
With the era of digitization, companies and consumers everyone wants to - ideate, communicate, get connected, Create Brand, Strategize, Contextualize, Innovate, Publicize, Advertise and Digitize. Every new player in the market wants to be in the online medium, to be more close to the consumers and unedrstand them in a better way, to create a bond between the Company and Consumer and satisfy them in every possible way.
This race and its pace is making the consumers even stronger every coming day... its becoming difficult for the companies to hide there weakness or ignore the customers problems anymore, it can go viral and vital against the company and can ruin its face value. The only option left with companies is to go on the platforms where there target audience are more, create a platform to understand there problems, solve them as eraly as possible, and revive there offerings as per the customer feedback and needs.
Only then a company can survive in the time of competions. Always remember - Customer is the King! and He is always right!
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